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The current bestselling cherry fragrances at LookFantastic are from Jo Malone, Coach, and Tom Ford.
September 8, 2026
By: Rachel Klemovitch
A new trend report by LookFantastic reveals that cherry is the biggest fragrance trend this autumn/winter, which shows a clear sign that summer’s gourmand moment is far from over.
The latest Autum/Winter trend report by LookFantastic reveals the biggest fragrance trend of the season and the most popular cherry perfumes on its site right now.
Powered by digital trend intelligence and platform data in partnership with TikTok and Reddit, the report has named cherry the fastest-growing fragrance profile on the retailer’s site, a clear sign that beauty’s gourmand moment is far from over as we head into winter.
Keely Gough, Managing Director at LookFantastic said:
“Cherry is a great example of how our trend data lets us spot a shift before it hits the mainstream. After a summer of grandmacore’s comforting, dessert-led scents, we’re seeing that same gourmand appetite evolve into something with a little more edge. Cherry gives our customers a way to feel of-the-moment while still layering in the softer, cosier notes they’ve loved all year, that’s exactly the kind of insider knowledge we want to put in front of them, so they can shop with confidence rather than guesswork.”
The data suggests cherry is set to dominate the season, with the retailer recommending customers pair it with soft florals and deep, woody notes for balance, whether worn as a bold statement or layered subtly into an existing fragrance wardrobe.
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